Briko’s history dates back to 1985, when the company began producing ski wax for the Italian ski team. In the wake of its athletes’ success, Briko soon decides to extend its product range, to include sunglasses, helmets and technical apparel, all designed in cooperation with its sports celebrity endorsers, who were always directly involved in the development of new products.

During this evolutionary process, Briko developed numerous technical innovations: one example being the hugely successful Thrama lenses, introduced in 1989 and featuring an innovative and wide range of filters.

Today, Briko products are distributed in over 60 countries worldwide and their high innovative content is guaranteed by Briko’s own R&D centre for product innovation, aka the “Briko Lab” – established in 2009, where Safety, Kare and Stile programs combine Briko’s racing tradition with expert know-how and specialised resources from high-tech industries.